E-Commerce giant Amazon on Monday announced that the company has partnered with Bollywood actor Amitabh Bachchan to create a celebrity voice for its digital assistant, Alexa. The actor will be the first celebrity voice for Alexa in India, and the feature will be available later this year.
It doesn’t seem like Bachchan’s voice will be available for free though. In a post, Amazon said users will have to purchase the voice experience for Alexa. It will include popular offerings like jokes, weather, shayaris, motivational quotes, advice and more, the company said in its post.
While Bachchan is the first celebrity voice from India, he isn’t the first one globally. The company first worked with a celebrity in the United States (US), when it introduced actor Samuel L. Jackson’s voice for the voice assistant. In fact, many social media users had asked Amazon to work with Bachchan at the time.